Top 5 Website Fixes & Easy SEO Wins for Local Businesses in the AI Era

Search and online visibility are changing rapidly as AI becomes a bigger part of how customers discover and choose local businesses.In this workshop, Elena Ivanov, founder of Syntha Digital, will walk attendees through the five most common website and SEO issues that quietly hurt visibility, trust, and lead generation for local businesses - and the simple, practical fixes that make the biggest impact in 2026.

This session is designed to be clear, non-technical, and actionable, with real examples local businesses can relate to. Attendees will also receive a practical checklist/to-do list they can use to evaluate their own website and online presence and identify immediate improvement opportunities.

Key Takeaways Attendees Will Leave With

1. A clear understanding of the top website and SEO issues that prevent local businesses from being found by Google and AI-driven search results and how to fix them.

2. A simple checklist to evaluate their own online presence, including website clarity, local SEO basics, and visibility gaps, with real-world examples they can apply immediately.

3. Actionable next steps for 2026, helping them prioritize what to fix first without overhauling their entire website or marketing strategy.