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General Manager

Posted: 09/19/2021

Job description

Position: General Manager (GM) D1 Madison West

D1 Training is in Madison! JOIN OUR TEAM. We are looking for a General Manager who has high energy, sales' experience and is a strong leader. This is the 1st of 2 locations. Opportunity to grow responsibility as the company grows.

D1 Training is new to the Greater Madison Area, we opened end of May 2021. D1 Madison is an athletic-based training facility that delivers results. We work on speed, strength, agility, overall fitness or are looking at collegiate or pro levels - we want to help our members achieve their goals! At D1, we train athletes from age 7 through adults. D1 is a mindset and a community, more than turf and weights.

Key Vision for General Manager Position:

The General Manager is responsible for sales, leading & developing the team, overall daily operations of the facility, member retention, and conflict resolution. The GM will also ensure efficient and effective performance to reach financial objectives, foster D1 core values, establish community relationships to promote the D1 brand, and drive local market awareness and engagement activities. The GM’s main responsibility is to create a D1 Environment that motivates and inspires all to be their best and achieve their goals.

Major Focus:


  • High focus on sales to achieve desired revenue goals through the leadership and motivation of Staff
  • Responsible for driving membership core training, personal training and team training sales
  • In partnership with owners, prepare yearly budgets and continually manage and review revenue and expenditures to hit financial goals of the organization
  • Ensure we recruit D1 Coaches able to provide D1 Overtime, Camps, Team Training focused on local sport needs


  • Responsible for ensuring lead generation and management
  • Ensure compelling daily organic non-paid social media marketing; can be team effort
  • Develop Community partnerships with Clubs, Teams, Schools, Businesses, Key leaders/influencers, Charities
  • Conduct local marketing events to drive prospects, revenue and promote D1 to increase goodwill and market awareness
  • Track success of marketing and promotional efforts of facility and staff


  • Attract, hire and retain facility staff teammates; GM is responsible for team training, motivating, scheduling and appraising
  • Foster an authentic, open, transparent culture where honest feedback is welcome – highly effective communicator, role model for team
  • Development of daily/weekly/monthly meetings and agendas, goals for team.
  • Strong ability to empower and delegate
  • Organized with attention to details

Client Management:

  • Client comes first
  • Perform initial consultations for new members
  • Customer service and conflict resolution: Ability to resolve potential conflict and dealing directly with customers to provide a positive customer experience through surveying, class audits, and personally soliciting feedback from clients


  • Ensure facility meets standards for open/closing, cleanliness, maintenance, safety and security; utilize daily and weekly check-lists
  • Reinforce to team that cleanliness is everyone’s responsibility
  • Assist in processing/submission and approval of payroll

D1 Partnership Relations:

  • Serve as the primary liaison for facility
  • Keep partners abreast of all financial performance and operational issues
  • Engage in strategic planning and goal setting for the organization
  • Provide monthly communication with partners

Special Skills/Competencies/Experience:

  • Proficient in Microsoft Excel and other Office applications, as well as point of sales systems (Mind Body and Loyal Snap a plus)
  • Knowledge in basic business principles in management, marketing, human resources, and finance
  • MarketingSocial Media Expert Platforms/ How-to use for marketing & client engagement; Ability to market the D1 product effectively in local markets
  • Effective time management and follow-through skills
  • Excellent communication skills and the ability to interact effectively with all stakeholders of the company (owners, associates, customers, community leaders, D1 Leadership Team)
  • Assure compliance with all company and governmental policies and procedures and laws

Accountability Measures:

  • Adherence to, and promotion of, the D1 Core Values
  • Achievement of annual financial goals and company KPI’s
  • Ensure consistent delivery of a quality D1 product to the customer; Growth of membership through retention and local marketing initiatives
  • Effective management of daily operations of the facility including facility maintenance, customer service, employee supervision, vendor relations, and business processes and reporting


  • Bachelor’s degree in Business or related field
  • Ideally has been a general manager or studio manager previously
  • 3+ years of sales experience and at least 2 years managing teams of 4+
  • Knowledge of gym or retail operations • Highly energetic with a “can do” attitude
  • Understanding of financial metrics including P&L, revenue, budgeting, inventory, payroll


  • Salary + Bonus

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

COVID-19 considerations:
We will always follow all Public Health Dane County orders. Currently, all ages 2 and older must wear a mask indoors.

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