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Ribbon Cutting Ceremony, Virtual Tour News Release

May 17, 2021
Madison Reading Project
1337 Greenway Cross, Suite 186               
Madison, WI  53713
For more information: Rowan Childs, 
(608) 347-7970;
Madison Reading Project Launches New Book Center
With Ribbon Cutting Ceremony, Virtual Tour
MADISON – Madison Reading Project will celebrate its expanded capacity to serve more children with books and literacy enrichment programs at a May 26 ribbon cutting ceremony outside its new Book Center, bordering southwest Madison and Fitchburg.
Following a months-long move of more than 12,000 books, local dignitaries, volunteers and staff will gather outdoors at the new space, 1337 Greenway Cross, Madison, to observe the occasion and eight years of steady growth of providing free books to children throughout the greater Dane County area. 
“We’re so excited to open our new Book Center with much more room to store books and package them for delivery to kids who need them,” says Rowan Childs, founder and executive director of the nonprofit organization.  “Our previous space was tight before COVID, and then with the increase in demand and distancing restrictions it was difficult to function efficiently. Now we have plenty of room and can accommodate thousands of more books with plenty of room for our volunteers to help and educators to browse book titles for their classrooms.”  
With schools and libraries closed and children confined at home the past year, Madison Reading Project reconfigured its mission from providing in-person literacy programs and Big Red Reading Bus visits to one of working with various nonprofit partners, food pantries and schools to deliver books to homes and at curbside pick-ups.
“Our communities, local businesses, foundations, and individuals have been extremely generous giving books and monetary donations which allowed us to give away more than 70,000 books to over 31,000 children in the past 13 months,” Childs says. “This summer we hope to once again work with neighborhood centers, summer reading programs, community gatherings, and after-school events to continue our outreach. Our Big Red Reading Bus is ready to roll again!”
Madison Reading Project staff will offer in-person public tours of the new Book Center at a later date. For now, a virtual tour will be offered on our Facebook event page: A fundraiser specific to the center remains open on our donation website:
Madison Reading Project programs engage children in differentiated literacy activities designed to create a love of learning and building and reinforcing age-appropriate skills needed to develop the young reader and nurture success in school.
About Madison Reading Project
Founded as a 501(c)(3) nonprofit in 2013, Madison Reading Project delivers, at no charge, high-quality, culturally and linguistically diverse literacy enrichment programs and brand-new books to underserved children in an ongoing commitment to reversing low literacy rates, closing opportunity gaps, building family libraries, and inspiring literacy delight!
Information on volunteer opportunities, book donations, cash contributions and reading recommendations can be found at

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