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Navigating the Marketing Maze: A Small Business Guide to Maximizing A Small Marketing Budget
Set clear marketing goals based on what you aim to achieve, such as boosting website traffic, sales, or social media presence. Capitalize on what makes your small business unique, like being family-owned or sourcing locally, to stand out without a big budget. Use online tools to track important metrics like sales/conversion rates and click-through rates to gauge marketing impact in real time. Consider hiring an agency to monitor metrics if analyzing data isn't your strength, ensuring you focus on growing
Kate Miller
Why Serving Your Community Can Grow Your Business
~ 645 words / 3.5 minute read Engaging in community service builds a positive reputation, encourages staff retention and loyalty, and amplifies core values. Serving your community may help you hire and retain employees who are a better culture fit—younger generations of jobseekers want to find fulfillment in their work. When picking partners for community engagement, choose those that align with your company’s core values and areas of expertise. Businesses should be creative in their approach and enjoy
Kate Miller
Email Marketing Trends to Grow Your Business
681 Words ~ 3 minute read Email marketing remains a crucial tool for businesses due to its direct reach to subscribers, bypassing algorithms of social platforms. Businesses should focus on nurturing relationships through emails by providing value-added content, including insider tips, trending news, and solutions to customer problems. Pairing email marketing with regular website content updates can increase traffic significantly.
Kate Miller
