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The FTC Ban on Fake Reviews and the Use of Bots: Implications for Small Businesses
The FTC has banned fake reviews and the use of bots to ensure transparency in online reviews, requiring businesses to disclose any material connections with reviewers. New guidelines prohibit businesses from posting false or misleading reviews and mandate that incentivized reviews must be clearly disclosed to consumers. These regulations aim to protect consumers from fraud and foster a fairer digital marketplace, benefiting both consumers and honest businesses. Small businesses can thrive by focusing on
Kate Miller
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Unleashing Your Brand's Personality in the Age of AI
Defining a brand's personality is key in standing out in the digital landscape, using frameworks like Carl Jung's archetypes and Sally Hogshead's fascination triggers. Determining brand personality involves understanding its character, core values, and motivations. Carl Jung's archetypes help in creating relatable and engaging brand identities that resonate on a deeper psychological level. Sally Hogshead's fascination system uses seven triggers to engage consumers and influence their buying decisions,
Kate Miller
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Navigating the Marketing Maze: A Small Business Guide to Maximizing A Small Marketing Budget
Set clear marketing goals based on what you aim to achieve, such as boosting website traffic, sales, or social media presence. Capitalize on what makes your small business unique, like being family-owned or sourcing locally, to stand out without a big budget. Use online tools to track important metrics like sales/conversion rates and click-through rates to gauge marketing impact in real time. Consider hiring an agency to monitor metrics if analyzing data isn't your strength, ensuring you focus on growing
Kate Miller
