EDDM and Informed Delivery: Using your mailings to increase local exposure and immediately increase web traffic Presented By: Thysse
Tune in for an event preview from Jen Braga of Thysse HERE!
Did you know the United States Postal Service has marketing programs? Are you using USPS tools effectively to promote your business?
This session will be a deep dive into both EDDM (Every Door Direct Mailers) and Informed Delivery, both services offered by USPS to businesses of any size. Using these tools, you'll learn how to get multiple touch points with a single mailing, increase data on mailed campaigns, and drive traffic to specific pages to best measure effectiveness of content. Thysse will walk through our processes for generating excitement for your customers and show you the results we've attained.
Proposed Takeaways: 1. Understand best practices for implementation of EDDM and ID Campaigns
2. Thysse will provide case studies for multiple industry uses
3. Detail the benefits of data gained in an ID campaign, which enriches client campaign data