Elder Gen Z: Top Tips for Companies to Market to This Generation
Presented By: Katie Goodale, Director of PR & Social Media, Hiebing
Hear first-hand what modern marketers need to know about how to connect with Gen Z, specifically those at the older end of that generation who are turning 24 this year. Madison-based agency Hiebing has done a deep dive into the trends and traits of Elder-Z: the older cohort of Gen Z.
Join us for a presentation on March 22 with Katie Goodale (Hiebing’s Director of PR and Social Media). Katie will share some of Hiebing’s critical findings on Elder-Z and what they mean for communicators and marketers who want to connect with these new consumers who are growing in influence.
We are excited for the opportunity to gather and make connections in-person. We will follow all orders and mandates that are in place by Public Health at the time of this event. For the health and safety of our members and staff, we highly recommend every attendee be vaccinated.
Serendipity Labs 525 Junction Road, Suite 6500 South Tower
Serendipity Labs is located in the TDS/Johnson Financial Building. The two towers do not connect inside. You can park in the parking ramp behind the building. As you enter the building from the ramp, take the elevators up to the 6th floor - Serendipity Labs has that entire floor. Parking in the surface lot at 515 is reserved for visitors to that building. If you do park there, you will want to head in the Johnson Financial Group tower to the right. Once you go through the door, you’ll head to the back of the first floor where there is a set of elevators. Take those elevators up to the 6th floor.
This event is FREE for members as a benefit of membership.
The Non-Member fee is $25.