In today's digital landscape, having a robust online presence is crucial for local businesses. Your Google Business Profile (GBP) acts as a digital storefront, influencing your online reputation, local rankings, and overall customer engagement. This workshop will demystify the GBP, providing you with actionable insights to enhance your business's online visibility.
Join us for an engaging event where we’ll dive into:
Understanding Your Google Business Profile: An introduction to GBP, its features, and its impact on your business's digital footprint.
Profile Optimization Techniques: Learn the best practices for optimizing your profile to ensure that your business stands out in local search results.
Real-Time Profile Management: Roll up your sleeves as we dive into a live session where you'll apply what you've learned to optimize your GBP.
Content Planning: Walk away with a clear framework for creating GBP posts to kick-start your content strategy on Google.
Business Works is topic targeted for growth-oriented business professionals. The first portion will be a presentation from the speaker to learn the content. The middle portion of the event is intended for you to work on what you just learned. We'll end with a debrief of roundtable discussions. This is a fully interactive workshop with plenty of audience participation, so bring your laptop, come ready to work and take action.
This event has two prerequisites – capturing your Google Business Profile and creating a ChatGPT account.
Google Business Profile:
Attendees should complete the creation and verification process of their Google Business Profile before attending the session. If you do not have a page, please visit this article from Google HERE which provides a great breakdown for creating a Business Profile on Google. For attendees who do not have a physical location, pay specific attention to the Best practices to set up your service business section of the article.
For businesses that already have a profile, attendees should ensure they have access to their profile and can confirm this by navigating to Google Business Profile Manager HERE. If they have the proper access to manage the profile, they will see their respective business listed under the "Businesses" tab.
Wisconsin Trade Center 8401 Greenway Blvd, Middleton, WI
If you park in back, there is an awning that says Conference Rooms, and if you go in those doors it will be down the hall to the left, before the skywalk. If you park in front, follow the signs to the Conference Room or Skywalk.