How to Drive Business Success with AI

How to Drive Business Success with AI
Presented By: Sam Leary, Marketini Media
 

McKinsey estimates that Generative AI tools are adding $2.6 – $4.4 trillion annually to the economy; and Goldman Sachs estimates a 7% increase in GDP over the next 10 years as a result of these technologies. But what does this mean for Wisconsin communities and beyond?

In this 75-minute session, Sam Leary will demystify topics surrounding AI in and beyond the Middleton community to help local teams get ahead. The session will focus on generative AI, particularly ChatGPT, but also Google Bard, and Bing Chat, providing practical insights on how businesses and organizations of all shapes and sizes can leverage AI to enhance their productivity, marketing efforts, and overall business strategies.

During this session, participants will discover how to leverage the most popular efficiency tool on the market to facilitate business success in their respective industries and departments.

Attendees will learn:

• AI terminology and distinctions between different types of AI
• Frameworks for writing better AI prompts
• How to rapidly iterate unique Business Plans, Marketing Plans, Onboarding and Standard Operating Procedures (SOPs) through Natural Language Processing (NLP) tools like ChatGPT
• Discover how small, medium, and large-sized Wisconsin business teams are using AI to get ahead.
• Potential security risks and negative impacts of using AI

About the Speaker:

Sam’s work helping businesses and organizations grow began while he was teaching writing and digital media courses when earning his master’s degree at Johns Hopkins University. A lifelong and passionate Wisconsinite, Sam returned to his home state on a mission to empower local leaders in his region to achieve and exceed their business objectives using tailored mixes of digital and traditional marketing and sales strategies.
With experience ranging from owning and operating small businesses to teaching undergraduate seminars to selling software, Sam relates closely to the pressures facing many companies today. Sam’s first business, Marketini Media, is a firm that specializes in serving Wisconsin markets. Projects have empowered community cornerstones from professional service providers to construction companies, Chambers of Commerce to e-commerce, retailers to real estate agents, and more.

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