ROTOMA - A Better Way To Calculate Social Media ROI Learn how to earn buy-in on both company-wide and individual social media activities.
It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried — in vain — to calculate your return on investment in digital and social media? In this session, Spencer Smith will share the one social media metric no one is talking about, ROTOMA (Return on Top of Mind Awareness), and why you should start using this strategy instead.
Spencer's book ROTOMA: The ROI of Social Media Top of Mind is the basis for this presentation. His book has been featured in Forbes, and is an Amazon bestseller.
Understand why Return on Investment (ROI) is one of the most simple math problems there is...until it isn't.
Establish what people really want to know when they're asking "What's our ROI?"
Discover why being the most talented or most well-known person/company can actually work against you.
Understand the metaphor of "wearing you own band's t-shirt" and why you should stop doing it right now.
Speaker: Spencer X Smith
Spencer X Smith is the founder of social media marketing company AmpliPhi, and an instructor at the University of Wisconsin and Rutgers University. He was formerly a VP of Sales for two Fortune 100 companies.
He's been called a "Social Media Expert" by Forbes, and AmpliPhi is the winner of four consecutive (2016-2019) InBusiness Magazine Executive Choice Awards for Social Media Consulting Company. Spencer has spoken at over 250 events since 2015, including a presentation at the New York Stock Exchange in 2017.
His book "ROTOMA: The ROI of Social Media Top of Mind" was featured in Forbes, and is an Amazon Bestseller.