Wheel & Sprocket Share: Retail Visit Website 6641 University Ave Middleton, WI 53562 (608) 820-1166 About Map About Bicycles for Everyone! Serving the bicycle community for 45 years with a fun, fair and easy customer service promise and a 30-day satisfaction guarantee. Our passion is helping you to Enjoy Your Ride! What's Nearby? Distance: 5 10 15 20 25 50 mi.