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Do personal stories help or hurt your business?
~ 665 words / 3.5 minute read Telling personal stories is an effective way to engage customers and humanize your brand. Make sure the story relates to your company's values or mission. Use HubSpot's guide to business storytelling as a resource when crafting stories. Personal stories do not have to be about you—they can be about your customers too. When done well, telling personal stories can help you become known for what makes your business special and attract ideal clients.
Kate Miller
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Unleash the Potential of New Managers with Leadership Development
555 words/ 2.5 min read New leaders must be willing to learn, develop communication skills, and adjust relationships. Transparent information sharing establishes trust and repeats important messages. Listening is a key communication skill and should be prioritized. Treat everyone equally and objectively when making tough decisions. Be respectful of team members' perspectives and strive for self-improvement.
Kate Miller
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Achieve Big Things When You Think Small
~ 672 words/ 3 min. read • Entrepreneurs are encouraged to have ambitious goals, but it is also important to take time to focus on the present. • One way for small business owners to gain an advantage is to build a rapport with their initial customers: personalize support, actively solicit feedback, and create customer success teams. • Focusing on small numbers associated with the business can lead to a better understanding of profit margins and ROI; investing in a strong POS system can help with this. •
Kate Miller
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Boost Your Business: 3 Powerful Marketing Strategies for Small Business
648 words / 3 min. read Understand Your Customer: To develop an effective marketing plan, it's essential to understand your target audience. Market research tools can provide valuable insights into customer behaviors and preferences, enabling you to tailor your messaging and offerings accordingly. Collaborate with Other Businesses: Partnering with businesses that share your values and target audience can help you reach new customers. Methods of collaboration could include hosting joint events or creating
Kate Miller
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5 Content Marketing Strategies for Small Business Owners
640 words / 2.5 min. read Small businesses can benefit from content marketing as a way to attract and engage customers. Define your ideal customer's needs, motivations, and behavior patterns to tailor content. Create content that provides solutions to problems and helps achieve goals. Incorporate a call-to-action into your content, such as lead magnets or promotions. Email marketing is an essential component of content marketing; personalize emails, segment subscribers, include CTAs. Track key metrics and
Kate Miller
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7 Powerful Strategies for Aligning Your Team with Your Vision and Values
633 words / 2.5 min. read The success of a small business hinges on having a cohesive team that shares their company's vision and values. Seven strategies are outlined to help align the team with the company's vision and values: communication, lead by example, setting expectations, fostering open communication, collaborating, holding regular meetings, and celebrating successes. Implementing these strategies can create a happier workplace while boosting customer satisfaction and fostering business growth. A
Kate Miller
