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5 Content Marketing Strategies for Small Business Owners
640 words / 2.5 min. read Small businesses can benefit from content marketing as a way to attract and engage customers. Define your ideal customer's needs, motivations, and behavior patterns to tailor content. Create content that provides solutions to problems and helps achieve goals. Incorporate a call-to-action into your content, such as lead magnets or promotions. Email marketing is an essential component of content marketing; personalize emails, segment subscribers, include CTAs. Track key metrics and
Kate Miller
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15 Tech Tools to Elevate Your Work-Life Balance
508 words ~ 2 min. read Mastering time management and prioritization through technology enables focusing on vision, innovation, and growing the business. Tools like Trello, Asana, and Slack help create clear schedules and facilitate team collaboration. Doist and Evernote help prioritize and categorize tasks efficiently, while LastPass securely stores passwords and sensitive data. Social media management tools like Hootsuite and Buffer allow scheduling posts in advance to save time. Flodesk and HubSpot
Kate Miller
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Should You Add 'Near Me' to Your Business Name? Get the Lowdown on Google Search Rankings
590 words ~ 2.5 min read Adding 'near me' to a business name does not guarantee improved search rankings Google Business Profile is crucial for improving local search rankings Factors like relevance, distance, and prominence influence how businesses rank in local search results Building a strong online presence and optimizing for local keywords are effective strategies There are no shortcuts to improving search rankings - prioritize creating a visible, trustworthy and relevant brand.
Kate Miller
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Ensuring Growth of Middle Managers is Crucial for a Flourishing Workplace
672 words ~ 3 min read Upskilling middle managers can lead to better productivity and performance. Foster a culture of learning and development through upskilling. Improve decision-making and problem-solving abilities through professional development opportunities. Investing in the growth of middle managers can attract and retain top talent. Keeping pace with industry trends is essential for business success.
Kate Miller
How Small Businesses Can USE Tech to Thrive During Economic Uncertainty
799 words ~ 4 minute read Globalization and online platforms revolutionize small businesses, enabling local reach and global growth through smart marketing. Small businesses can overcome obstacles by leveraging platforms like eBay, Amazon, and Etsy to increase exposure and consumer trust. Online reviews drive improved marketing strategies and customer satisfaction, saving businesses time and money.
Kate Miller
Email Marketing Trends to Grow Your Business
681 Words ~ 3 minute read Email marketing remains a crucial tool for businesses due to its direct reach to subscribers, bypassing algorithms of social platforms. Businesses should focus on nurturing relationships through emails by providing value-added content, including insider tips, trending news, and solutions to customer problems. Pairing email marketing with regular website content updates can increase traffic significantly.
Kate Miller
How Your Business Can Compete with Amazon
About 50% of the products you encounter at Amazon in the United States are listed by small-to-medium businesses (SMBs) and not Amazon itself. So is Amazon a competitor, or is it a marketplace?
Kate Miller
