West Bend Mutual Insurance Company provides property/casualty insurance products throughout the Midwest. The company offers a broad personal lines coverage package, a full range of commercial products and services, and insurance for specialty lines. West Bend has been rated A (Excellent) or better by A.M. Best since 1971. NSI, a division of West Bend and located in Sauk Trails Plaza II on the far west side of Madison, provides specialty insurance programs for market segments or situations that don't meet standard insurers underwriting guidelines. NSI is a leader in providing innovative programs for such specialty lines as sports/leisure, social service, childcare, special events, and health clubs.